Make Your Website Easy to Understand

If you are like me and most entrepreneurs, you have more of a conceptual aspect to your ventures. One of the most difficult items about being an entrepreneur is paying attention to the details. After all, that’s why you pay for outsourcing or have an assistant to help out with the details, right? Well, in today’s market, if you aren’t paying attention to the details, then you aren’t going to be successful.

Part of being a “big picture” thinker, is understanding the simplicity of your vision. What I mean is that if you have a website, you need to make sure every aspect of the site provides necessary information that is easy for your users to navigate and understand. This means you need to make sure your content doesn’t contain a lot of large “industry-related” terms that may not be known to the average visitor. The reason you want to make sure your content isn’t too specific is because you will lose a large percentage of your audience if they find the content hard to read and/or understand.

Don’t forget to define technical mumbo-jumbo when writing your content. Image credit: scientificamerican.com[/caption]It’s important to define technical “mumbo-jumbo” and explain why that term is important and relevant to the content. The main reason why someone reads your content is because they are seeking to learn something new. As a writer, try to focus on what your user wants to know and explain it in such a way that is entertaining and informative at the same time. Use popular analogies to engage visitors so they can relate to the information in a positive manner. A way to describe a technical term may be tie it in with a relevant topic. The more a visitor can relate to you, the more likely you are to convert them into an active subscriber.

Different Ways to Personalize Your Site

It’s important to maintain relationships with your readers by answering comments or returning email inquiries in a timely manner. Set up an auto-responder service so that your users are acknowledged in a timely manner. I talked about the importance of timely responses based on an MIT study that showed more sales come from following-up within five minutes of contact. This can be done automatically by including an auto-responder in your internet marketing toolkit. I recommend not relying on your auto-responder, but also send a live message (as much as you can) confirming the receipt of their inquiry.

Another way to generate and retain traffic to your site is by making your site more social. This can be accomplished by making it easy to share your article using social media icons that allow your visitors to easily recommend your article to their friends. Shareaholic is a great plugin (a plugin is a way to use third party software on your site to enhance the user experience) available on various blogging platforms such as WordPress that incorporates several social media platforms you can choose from to provide your readers to select to share the article. It also provides “emotionally intelligent words.” If you look above at the social icons above this post, you will see “Share the Knowledge”. This is an example of emotionally intelligent words. It engages the reader and invokes a sense of sharing. Another example is if you are re-directed to a page on my site that is no longer available, you will see a message like this.

One of the most popular ways to encourage visitor retention is to provide something of value by offering a reward for opting into a subscriber’s list. Give away a free e-book or provide a “member’s only” with private information available to member’s only where the user will be motivated to subscribe to your list. These opt-in forms can be created within an auto-responder service such as GetResponse. One of the most powerful assets a webmaster or blogger can have is an active email list. This is a great way of promoting your services and building your online reputation. It takes a while to build a good list, but once you do, you can really grow your business. Make sure to keep your messages up to date and remain consistent. Consistency and content are two of the most important factors in both maintaining and growing your subscriptions.

I didn’t go into SEO (search engine optimization) or keywords as I have addressed the importance for them in a previous post called Simple SEO. I also created a poem called “Ode to a Blogger” with an audio overview with an insight to my thought process along with a rendition of the poem I thought you might enjoy. These are great ways to remain interactive with your readers.

The sooner you get started, the sooner you’ll realize just what you’ve been missing out on, and see all of the opportunities available. Best of luck with your journey ahead and feel free to contact us with any questions. You can help support Trafficblogcafe.com by shopping for your favorite things on Ebay. TBC will receive a commission on anything you purchase from ebay as long as you access ebay through this search field. Feel free to visit us on Facebook, Google plus or send us a tweet with a question or just to say hi. Thank you.

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