Solavei
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Solavei Mission Statement
Solavei’s mission is to make commerce less expensive and even profitable for our members.
Solavei Talking Points
The founder of Solavei, Ryan Wuerch, along with leading executives from some of the most respected U.S. companies (such as AT&T, T-Mobile, JP Morgan, Microsoft, and others), are launching what many are calling a company that will change an industry. Solavei will be the first Social Marketing and Commerce Company, doing what hasn’t been done before and launching nationally late summer 2012. Momentum is building as key executives, advisory board members, investors and Fortune 50 companies align with Ryan’s vision.
Their prevailing sentiment: “I can’t believe this hasn’t been done, and I want to be involved.” The company has already received financial commitment of over $20MM in funding at a valuation of over $120MM, which is greater than the second round of funding for both Google and Facebook.
Based in Bellevue, Wash., Solavei has determined a path to amazing growth by doing what hasn’t been done before. Solavei will provide unlimited 4G Nationwide Data, Text, and Talk for $49 or free through social marketing. Solavei will deliver a mobile services offering that will easily compete with all the major carriers by providing cutting-edge mobile phones and a world-class service experience with an unmatched management team and partners.
As the newest and most innovative company to enter the market, Solavei is leveraging a revolutionary distribution model for its services called Social Marketing. Solavei will leverage the most trusted form of advertising in history, “The Referral,” and support it with best-in-class product and service experiences. By shifting the billions of dollars currently spent on mass advertising to Solavei’s members, social marketing has the opportunity to be the “wave of the future”.
The world interacts today through social networks such as Facebook, Twitter, LinkedIn, and others. The social sphere is now a major place where our relationships are nurtured and maintained. Solavei will provide direct access for its members to leverage their online networks through Solavei’s proprietary social community and outreach experience, making it easy to spread the word to friends and family.
By participating in Solavei’s unique social marketing program, Solavei members will have the opportunity to earn residual income for enrolling new members, to the point of earning more than their monthly phone service fees or even a substantial monthly income.
10500 NE 8th Street, Suite 1300
Bellevue, Washington 98004
Phone: +1 425.455.4000
Fax: +1 425.635.779
Solavei Leadership and Partner Overview
Key Executives
Ryan Wuerch – CEO
Ryan is a serial entrepreneur and successful chief executive officer. His seasoned and proven leadership experience spans roles as CEO, chairman, and key visionary of both Solavei and Motricity, as well as numerous roles within other innovative and future-oriented businesses.
Prior to founding Solavei, Ryan founded Motricity, a self-financed mobile data services company that he grew into a publicly traded enterprise worth $1.2 billion, creating significant investment returns for investors such as Intel, NEA, AEI and TCV. Ryan served as president for Learning 2000, Inc., an education software company, from 1998 to 2001, and as senior vice president of ShapeRite, a nutritional supplement manufacturer, from 1995 to 1998. He was named the 2010 Pacific Northwest and 2005 Carolinas Ernst & Young Entrepreneur of the Year. His current board positions include the Miss America Organization and the Washington Roundtable, a nonprofit public policy organization composed of Washington State chief executive officers. In addition, he is an ambassador for the Internet Innovation Alliance in Washington D.C.
Jose Rojas
Head of Operations
Former JPM head of Credit and Debit, Army Black Hawk pilot, McKinsey
Allyn Hebner
Head of Finance
Former chief accounting officer of T-Mobile, Motricity
Stan Simpliciano
Head of Mobile Network Services
Former T-Mobile head of MVNO, Accenture, Navy Seahawk pilot
Jim Ryan
Head of Products
Former head of Mobile Data Services of AT&T, Sprint, O2, Motricity
Rick White
Head of Legal and Policy
Former U.S. congressman, attorney at Perkins Coie, CEO of Technet
Robert A. McFadden
Head of Sales
Former president of Viridian Network
Maria Pinchevsky
Head of Member Experience
Former head of Customer Care of T-Mobile, RC Cola
Larry Wallace
Head of Partnerships
Former VP of Global OEM and OS Services at Motricity
Board of Advisors – Key Strategic Partners
Bank of America, HTC, T-Mobile, ZTE
David Burnett
Managing Member of Bright Rivers Capital, on the board of the Joshua Green Corporation
Rick Fox
Former CFO of CyberSafe Corp, Wall Data, Managing Partner Ernst & Young
Sam Haskell
Former EVP and worldwide head of TV of William Morris Agency
David Limp
SVP of Amazon, former CSO of Palm and Liberate
Brian Long
Managing partner of Atlantic Bridge Capital, founder of Parthus Technologies
Jon Miller
Chief digital officer of News Corp, former chairman and CEO of AOL
Sue Nokes
SVP of Asurion, former COO and CCO of T-Mobile, SVP of Ameritech, VP of Walmart
John Rittenhouse
Chairman and CEO of Cavallino Capital, former COO of Walmart, Louis Vuitton, and Target
Brian Turner
Former CFO of Coinstar (Redbox), RealNetworks, and Bsquare
Roland Van de Meer
Managing director of Fuse Capital, former founder and managing partner of ComVentures
Getting Started with Solavei:
• Make a list.
• Identify your purpose for joining Solavei.
• Work your contacts.
• Personally invite your strongest people to hear about Solavei and teach them to do the same.
• Identify those who are not part of your 12. They are eligible for an early enrollment, which starts September 1, 2012. That’s a 20-day head start on commercial launch.
• Book your people on webinars and conference calls.
• Be responsive to your people.
• Return phone calls and emails immediately.
• Answer questions.
• Book travel to Bellevue for the Pre-Launch Event.
• Understand the Revenue Sharing Program.
• Get to know the other 12 Founding Members.
• Participate in the Founders Call (schedule TBD).
• Follow Ryan Wuerch (@rwuerch) on Twitter for recent tweets on what’s next for Solavei.
• Talk about Solavei on Facebook, Twitter, or other online sites.
• Email or broadcast announcements or invitations about Solavei.
• Talk to people.
• Chase people (those will be your 13+s).
• Don’t OVERSELL. Solavei can stand on its own merits. There is no need to embellish.
• Don’t create ANY marketing materials in anticipation of the launch. Solavei will do ALL this with your input.
Teach all your prospective contacts to follow these same guidelines until the formal policies are in place.








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