The primary reason any site owner should be worried about faster page load speeds are for their user’s experience. Many companies currently believe that speed is simply a luxury item and that it is not as important as offering cool looking graphics, or something to that effect, to attract and keep their visitors on their site. This couldn’t be further from the truth in our opinion.
After researching this topic over the past couple of weeks, we have found several factors to help increase our page speed because we thought it would really help our search engine rankings. However, what we found in addition to not only providing another way to increase our visibility, we realized there was a direct correlation to the amount of conversions we would experience base on page speed.