Powered by Max Banner Ads
Online Video Marketing
The amount of statistics available online today can often times seem overwhelming. It seems that no matter what your stance is on pretty much any topic, you will ultimately find data to support your argument. This being said, one of the best forms of marketing today is video. According to a research by eMarketer and an article written by Pamela Vaughan of Hubspot, online video viewers will reach 169.3 million, 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video, Mobile video viewers will reach 54.6 million, and Smartphone video viewers will reach 51.2 million in 2012.
These are crazy numbers. What does it mean if you aren’t incorporating video in your marketing efforts? You might as well bring your swim suit because you are missing the boat. After speaking with many people, I found most are intimidated about video marketing because of several reasons such as:
- File sizes are too big
- Video’s are too hard to make/produce
- What format do I save my video in?
- How long should I make my video?
- How do I get my video online?
- My video is too big to send in an email
Although these may be valid concerns, they are easily overcome. First, don’t get overwhelmed with video production. There are some professional video editors out there that can make a crazy video with all kinds of neat special effects for and this is really cool, but it can get expensive to produce. Creating a video can be as simple as turning on your webcam and talking into your computer. What I’m getting at is that content is important, I don’t want to downplay content, but getting your video online is even more important.
Video Marketing is Simple
One of the most important aspects to video marketing is keeping it simple. Especially in the beginning, it’s critical to establish an online video presence and that can be accomplished by simply creating a PowerPoint and saving that PowerPoint presentation as a video. The more educated you get through experiencing different formats of video and platforms you can use to host your video the easier all this will get, but you have to start somewhere.
So, I guess the question is where do you start? If you already have a video camera then shoot a video of yourself talking about the topic you want people to know about. Keep it informative and concise. Write a script first so you know what you are going to say and simply record yourself talking about it. Prepare a PowerPoint presentation and you
can use some cool software I found that is easy to operate and really helps your presentation. Wondershare’s DemoCreator is a powerful screen recorder that records your on-screen activities and generate compelling demo movies. With DemoCreator, it is easy for you to create interactive presentations, software simulations, tutorials and product demonstrations with only few clicks. This software allows you to:
- Record Your Desktop
- Record Your Computer Screen
- Record the PC Screen
- Capture Video from Screen
- Record Screen Activity
- iPhone Screen Capture
- Android Screen Capture
- Screen Capture Windows
- Screen Capture Mac
I recorded the following video using screen capture software and you can do this with just a little research:
As you can see, it’s not an elaborate production; however, you can easily provide a channel to distribute your topic across a wide range of video hosting sites such as youtube, vimeo and many others. Another way to promote your videos is to use a url (uniform resource link) to distribute your video on social media sites such as facebook, twitter and google plus.
Here is a quick example of a link I am using now to grow my internet marketing business:
You can also include a link for your video by customizing your video link like I did here:
Comment below if you would like to learn how to customize any url in seconds.
TBC TIP OF THE DAY – You can also shorten your url links by going to sites like bit.ly, enter your url link and click on shorten and you will come up with a shortened version of your url so that you won’t take up as much space when you send out your tweets!
The sooner you get started, the sooner you’ll realize just what you’ve been missing out on, and see all of the opportunities available. Best of luck with your journey ahead and feel free to contact us with any questions. You can help support Trafficblogcafe.com by shopping for your favorite things on Ebay. TBC will receive a commission on anything you purchase from ebay as long as you access ebay through this search field. Feel free to visit us on Facebook, Google plus or send us a tweet with a question or just to say hi. Thank you.
You can read our disclosure by clicking on this skimlinks below…